The state of the art experience center inside Emami Aastha,the biggest bungalow township in Kolkata, Joka, is a modern marvel cemented with futuristic technology

Report: Suvo Ghosh

Kolkata, 23rd February, 2023: Emami Realty uncovers a first of its kind urban forest theme based Experience Center inside Emami Aastha, the biggest bungalow township in Kolkata. Bringing in the feel of exclusive royalty, this experience center will ooze not only premium quality but will make the customer feel special, through exclusive branded food and beverage service. Emami Aastha, the approx. 40-acre bungalow township, nestled in an urban forest, surrounded by lush greenery adorned with contemporary amenities, is made by the best for the best. Shri Radhe Shyam Goenka, Co-founder and Joint Chairman of Emami Group inaugurates the experience center. Dr. Nitesh Kumar, MD & CEO, Emami Realty, Sanjay Puri, Chief Architect, Rashmi & Asish, the principal designer of the experience center from Sparrow was present to inaugurate the experience center.

The Experience Center is divided into four walk-through areas. To begin with, the customer is escorted in to a posh Welcome Zone where they are going to experience the level of indulgence and coziness that the marvelous project is going to offer followed by a Credibility Zone which will apprise the visitors about the rich legacy, technological edge, and business capabilities of Emami Group. Third comes the Experience Zone where with the help of modern technologies, customers can observe the planned lifestyle along with the open spaces and natural greens that they will get in this Urban forest themed project Emami Aastha. The Experience Zone is furnished with an audio-video room that integrates with a lively scale model of the township along with proper showcasing of all its amenities and green environment. Through a Touch Table, people will be able to visualize the realistic image of Emami Aastha through a techno driven model with phase wise illumination control. In this Zone Emami Realty also showcases the details of its esteemed partners. The Passage Lobby is where customers can see all the ongoing and upcoming projects of Emami Realty.

Elaborating on the new Experience Center Dr. Nitesh Kumar, MD and CEO Emami Realty said, “Emami Aastha is going to offer a unique level of architectural and design excellence to the people of Kolkata. We are happy to present Emami Aastha which will add distinctive value to the Kolkata landscape. We have often seen that customers are unable to visualize a real-life experience, which often clouds their decision-making process. The idea of making the Experience Centre was to aid the end user to experience how it would feel once the township is developed. This was made possible through the help of the latest modern technology to impart a true-to-life experience at Emami Aastha and develop the credibility of the brand.”

Real Estate companies have been traditionally showcasing their products through Model apartments. Whereas this experience center provides to make the customer feel the ambience of the finished lifestyle and the overall environment that Emami Aastha will provide.  Technology has played a major role in the designing of the experience center, so as to give a realistic feel of the entire township, its urban forest, its layout and its features through virtual reality.

A uniquely designed wall mounted model made on a realistic scale which functions with the help of touch panels for the easy navigation of the customer is one of the unique features, which exhibits a futuristic, and never seen before experience for the people of Kolkata.

About Emami Aastha

Emami Aastha, a bungalow township designed with the theme of an Urban forest, is envisaged to be a thick swathe of green, avenues of trees, and manicured lawns along with large water bodies and is located within the city limits but away from Kolkata’s crowded parts and is spread across 40 acres approx. The total project cost has been estimated to be at approx. around. Rs.300 Crore. Emami Aastha offers 377 premium bungalows for sale. The size of the plots being offered in Phase – 1 range from 2 to 2.46 Cottah.

Emami Aastha boasts of multi - dimensional green spaces, flanked by tall trees. The drive through the majestic gate, a walk along its undulating landscape with the sight and sound of nature allows the buyers to experience peace and tranquility. Designed by Mr. Sanjay Puri, a renowned architect with many accolades to his name, Emami Aastha not only provides a break from the humdrum of city life, it provides a balanced life style with all modern amenities like open gymnasium, air-conditioned gym, jogging track, putting greens, fish & bird feeding area, yoga deck, floating Café with cycling track, Aroma and Bougainvillea gardens, skating rink, rock Climbing wall, sandpits, club, temple, water bodies, kid’s play area, senior citizen park, pet relief area etc., which complement the green ambiance and is carefully designed to freshen up the mind.

Joka has positioned itself as the fastest growing Real Estate investment destination of South-west Kolkata, located on Diamond Harbour Road, Joka is well connected to Howrah and Sealdah railway network, Dumdum Airport, major national highways and major business hubs of Kolkata.

On-going Infrastructure development projects are widening of Diamond Harbour Road and Joka-BBD Bag metro which will contribute to improving the connectivity of the project.

Emami Realty Limited has so far successfully delivered more than 24 prestigious residential and commercial projects, comprising 37 million sq.ft. area, primarily in Kolkata. Some of the renowned projects includes Urbana (7 million sq.ft.), an uber-urban living set amidst 66 acres of prime land in Kolkata; South City, an integrated residential development of 4.5 million sq.ft. With a 1 million sq.ft. Iconic mall and an International school, Emami City (about 2.5 million sq.ft), North Kolkata’s largest residential development with latest amenities; Emami Tejomaya (1.6 million sq.ft.), a premium living in India’s second largest IT hub, Chennai built with international expertise and Indian sensibilities; Emami Nature (spread across 100 acres), the Biggest Planned Integrated Township in Jhansi (UP);Emami Swan lake (1.1 million sq.ft.) with 80% open space set amidst a serene lake in Hyderabad Altair(1.3 million sq.ft), an iconic landmark designed by the internationally celebrated architect Moshe Safdie in Colombo, Sri Lanka.Emami Aerocity (62 acres), plotted development at one of the smart cities announced by the Government of India at Coimbatore. 

Besides, the Group has also got huge land parcels at Madurai, Jhansi, etc.where it is exploring the possibility of developing smart cities in due course.